Like every other trend, restaurants nowadays are capable of raking in new customers based on the latest dishes people have been craving or menu rebranding. With this trend catching fire, the movement for supporting local farmers to deliver quality food has, in turn, boosted the economy. As a result, more restaurants have turned to local farmers to develop organic farming and sustainable agriculture — all of which can help restaurant businesses (and their city or town) flourish.
The benefits of having farmers in your restaurant business is huge. Not only will their presence appeal to your customers who have diet instructions or are health conscious, they also bring in a crowd who demand the best and most fresh local dishes available. These, in turn, will help your restaurant generate sales as well as bottom line profit. If you cant get in good with a restaurant, considering trying to find a catering company or a personal chef (culinary dreaming is a good place to start). Typically, they’ll be able to pay a higher mark-up and you’ll generate more revenue and profit if you are able to take your food directly to the end user.
Aside from attracting new customers and innovations to your menu, you’ll also start building a relationship with farmers. This relationship will aid you in your marketing ventures and help spread word of your restaurant business.
Here are the main reasons why farmers are critical to your restaurant business:
- They bring in fresh local produce
Fruits and vegetables grown commercially are chemical-engineered to withstand long travel, which is never a good thing since synthetic chemicals can pose long term health risks. Foods grown locally by farmers travel at a fraction of the distance while naturally maintaining their nutrients and appearance, without man-made engineering. You can also help stop food deserts!
- They produce tastier foods
Organically grown foods are naturally rich in taste and far healthier compared to the commercial variety.
- They contribute to the economy
If your restaurant ends up being successful, you’ll credit farmers for the organic produce they send you. Farmers play a huge economic role in the field of agriculture and business.
- They play a role in restaurant marketing
Local foods are perfect for restaurant marketing. Terms like “farm fresh” or “locally grown” in any food description are marketing magnets for diners. Organic ingredients and produce from farmers can be a huge selling point for your restaurant.
- They sell cheaper
Farm foods aren’t as costly as you might think. While there are a few farms competing with wholesale distributors at steep discounts, their pricings aren’t sky high. When you consider the quality of produce that farmers offer, you’re actually getting more bang for your buck.
- They sell more than just fruits and vegetables
Once the growing season for fruits and vegetables are over, farmers still have plenty to offer to your restaurant menu. Beef, poultry, pork, honey, dairy products, and baking goods are prime examples that can offered to your restaurant all year around. What’s more, they’re far safer for consumption compared to the commercial variety.
Aside from helping your restaurant business, farmers play a role in the economy and welfare of the community by minimizing the amount of fuel used to move food, reduce diet-related diseases, enhance access to natural foods, involving the public to participate in the agriculture industry, and supporting other farmers in the business area. These benefits go hand-in-hand with your business while boosting your restaurant revenue.